Supermarket giant Tesco recently unveiled plans to cut carbon emissions and encourage its customers to buy green. According to the BBC, Tesco said it aimed to develop a carbon footprint labelling measure for all products sold in its stores, and cut the cost of many energy-efficient goods. The new "green" labels, including Tesco´s carbon label, would allow customers to compare and shop for items which required less energy to produce. The firm is the latest major retailer to boost its green credentials.

Matis, an Icelandic food research company intends to assist the Icelandic food industry to meet the new requirements for “green” products. Sveinn Margeirsson, Chief of Division at Matis says that one of the transnational projects which Matis leads, will e.g. enable fisheries and seafood processing companies to demonstrate that their production methods are sustainable. A meeting in the project, which is called “Sustainable Food Information” will be held in Saudarkrokur, Iceland on June 14.

Margeirsson says that consumers today demand that seafood producers verify that their products are not derived from overfished fish species and also that the fisheries did not include excessive carbon dioxide (CO2) emissions.